您收看的是Loaded

本文属于双语互联网随笔栏目,从2011年起,每周一篇。English version of this artile >>

Natalie hosting 'Loaded'.

因为订阅Podcast,我虽身处大洋此岸,却和彼岸很多美国人拥有共同的记忆——那些王牌主持们,Brian Williams,Diane Sawyer,Katie Couric,还有Natali Morris。

——等等!最后一个是谁?

她是我一直坚持订阅的CNET TV播客“Loaded”的主持人。“Loaded”总结每天的互联网与IT业界新闻,每集5分钟,去年夏天开始改为每天一集,此前是早晚各一集。

The 'Loaded' Logo.

每当“Loaded”标志性的密集鼓点开始曲响起来,伴随而来的总会是一成不变的问候:“你好,来自CNET TV,我是Natali Del Conte,现在开始Loaded。”

你也许会说那个节目很“不值”——5分钟的节目,前后两段广告,掐头去尾,还剩下2分多钟。可就是这2分多钟,你能准确的梳理把握一整天的IT业界新闻。这样的短节目在我国非常缺少,应该说不仅IT没有,财经节目也少见几分钟能说清楚事情的短节目。这样的节目陪伴着我度过洗脸刷牙,吃早饭,或者蹲厕所这样的生活间隙。

过渡到现在这样的节目形态,CNET TV的一系列播客可以说是世纪之交互联网泡沫破碎后的残渣。在人们为“.com”疯狂的时候,各种配套设施相继膨胀,有杂志(WIRED),也少不了电视。1998年,在旧金山就出了一个24小时的科技台TechTV,24小时播报令人激动的消息——其实就是什么新的.com诞生了这样的新闻。(顺便一提,这样的新闻现在就在网易科技的“每日一站”栏目里。)

TechTV随着互联网泡沫的破灭一同溶解了(维基释义用的就是“溶解”这个词)。2004年这个频道和游戏竞技频道G4TV合并,科技内容让位给了游戏攻略。后来G4techTV回复了G4TV的原名,TechTV完全没了踪影。这也标志着用传统媒体形式关注互联网的一个失败。

值得注意的是,2004年正好也是Podcast开始崭露头角的时候。起初是用ISDN小水管和破解iPod的iPodder X软件做的很High很叛逆的事情,被苹果正式认可并吸收进了iTunes中成为一项正式功能,而该功能也打上了苹果的烙印。这不妨碍Podcast被其他RSS阅读器和随身听利用,我现在就是用Google Reader订阅各种Podcast源,下载后拷贝到iPod上,因为GR给出的链接可以拖到迅雷下载,而iTunes的下载实在是不稳定。

现在,除了CNET,Engadget等博客,还有专门的Twit TV,都提供科技的Podcast服务。用不长的篇幅,占用你平时闲的无聊的时间,原先风生水起的科技电视节目有了这样的归宿。科技的事儿,最终还是要用科技的方式来呈现。

2010年我开始订阅Loaded,此后我看着屏幕上的Natali每天变换衣装,她夏天在屏幕消失了几个月(接替她的是Mark Licea和Jeff Bakalar),再出现的时候名字换成了Natali Morris,原来她去生小孩啦。

后来为了写今天的博客,我去维基了一下Natali,发现她嫁的原来是FOX的主持人,不仅如此她自己也并非只在CNET TV主持,同时也是Wired,MarketWatch,TechCrunch等的撰稿人(都是些我上班要看,看得“深恶痛绝”的博客)。

“我能想到最浪漫的事,就是和你一起慢慢变老。”在屏幕上看着一个人慢慢变老,不似歌词浪漫,却比歌词奇妙。如果在街上碰到Natali,我会不会和她打招呼?也许会,不过在我当她是老朋友的同时,她可能只会以为我是她的粉丝。而不仅是屏幕前闪光的名人,我们对普通人的关注不也正变得类似吗?在Facebook和人人网上,你所有关心的人们的状态化为一句句话,你清晰的知道ta的饮食起居,却无法让ta感知到你的注视。也许,我们在屏幕前浪费着一次又一次的单相思,或者自以为和屏幕那头的人熟悉到可以称兄道弟,最后却发现那只不过是美丽的错觉。

但不管如何,每天听到干净利落的声音陪伴我吃完早饭,还是足以让人安心。

嗯,那就是Natali。

“来自CNET TV,我是Natali Morris,您收看的是Loaded。”

And you’ve just been Loaded.

This is a Bilingual Internet Essay, Delivered weekly to you since 2011. 

Because of my Podcast subscriptions, although living in China, I share many memories with Americans – those great anchors like Brian Williams, Diane Sawyer, Katie Couric, and Natali Morris.

–And wait! Who’s the last one?

The anchor of my favorite subscription, the ‘Loaded’ podcast from CNET TV. ‘Loaded’ introduce daily internet & IT news, 5 minutes per episode, once a day(twice until last summer).

Each time ‘Loaded’ started with emotive drumbeats, and the unchanged greetings: “Hi, I’m Natali Del Conte, and it’s time to get loaded.”

You may say that program “not so valuable” – 5 minutes, with advertisements in the start and the end, the real program is within 3 minutes. However, in this 3 minutes you can make it clear that what on earth happened among the industry today. Such short programs are very rare in China, even in market news, short sections which end in several minutes are hardly seen. The short programs had filled my spare time in life – washing, bathing, breakfasting, or “toileting”.

Such short clips are debris of the internet bubbles when centuries being exchanged. People got crazy for “.com” that time, and IT media like magazines (‘WIRED’) and television were growing. On 1998 TechTV, an 24-hour tech channel was born in San Francisco. Sending exciting messages – just something like an new .com bloomed. (BTW China’s 163.com is keep making similar efforts, introducing new sites on it’s Tech channel’s column.)

TechTV “Dissolved” (the exact word in WikiPedia’s defination) together with the internet bubble. In 2004 TechTV merged with game channel G4TV. Tech news gave their place to game solutions. Then G4techTV returned to be G4TV, TechTV vanished. A failure of focusing the internet on traditional media’s way.

What’s worth notice is, the year 2004 is also when Podcasts gain attraction. At first geeks used ISDN and iPodder X(tool for cracking the iPod)to make it as a thrill, then Apple added this function to iTunes and printed the “Apple” mark on this term. It’s not stop other RSS readers and music players make use of Podcasts, I – for example – am subscribing various Podcasts via Google Reader , I just download and copy them to my iPod, since GR provides downloadable external links, while you can’t expect stable download inside iTunes.

Now many blogs such as CNET, Engadget, and the professional Twit TVprovide tech Podcasts. Not so long, taking only your spare boring time, and that’s the destination of once energetic tech televisions. Tech matters have to be said in tech way.

Last year I started to subscribe ‘Loaded’, and started observing Natali on the screen. She changed her clothes every day. She disappeared few months (with Mark Licea and Jeff Bakalar in for her), and came back with an new family name, Morris. She gave birth to a baby.

Then before writing this blog, I sought Natali via WikiPedia and found she turned out to be married with an anchor of FOX. She works not only in CNET but also Wired, MarketWatch, TechCrunch as a columnist. (All are blogs I have to check in my work, I “hate” those sites.)

In China there was a song written “The most romantic thing I can ever imagine is to grow old with you slowly.” Well I just grow older slowly with someone … on the screen.  Not that romantic, but more wonderful, huh? Will I say Hello to Natali when I met her on the crowd? maybe, but as I see her as my old friend, she may only see me as one of her fans. How about with common people, not celebrities? On Facebook (and China’s Renren) all we love and miss thansformed themselves to some statuses, you know his/her daily life clearly but can not get him/her noticed. It seems like we waste our time again and again gazing the screen, pretend to be in love with or in friendship with the others, then realised it’s only a beautiful illusion.

Whatever it is, I can always ease myself when everyday I live my life with that simple voices.

Yep, that’s Natali.

“I’m Natali Morris with CNET TV, and you’ve just been Loaded.”

打赏